Crown Staffing specializes in matching healthcare organizations with quality candidates. When they wanted to reestablish the decades-old company as a formidable player in its various markets, Crown tasked Lunne with reimagining its healthcare brand, messaging, and sales tools to attract higher-caliber talent and empower the marketing and sales teams to reach their aggressive revenue goals.

Through strategy and discovery followed by design and content, Lunne established a new brand hierarchy, new messaging, and new brand standards that informed an arsenal of supporting sales tools.