Advanced Drainage Systems (ADS), a water management solutions company, conducted a major brand refresh in 2020. As a result, the company found that its corporate headquarters in Hilliard, Ohio, no longer reflected some of the important pillars of the ADS mission. ADS tasked Lunne with identifying and creating key moments for engagement with environmental graphic design and branding throughout its corporate headquarters that would not only embody the refreshed brand but also showcase its commitment to environmental sustainability, display service offerings, and provide opportunities for employee recognition.

We started by mapping associate and visitor journeys and identified multiple opportunities for brand engagement. Guided by the company’s tagline, “Our reason is water,” we incorporated elements that would immediately connect employees and visitors with the company’s purpose.