As global medical supply distributor Cardinal Health prepared to bring the company’s first biodegradable product—a surgical glove—to market, they knew they needed to go big with this breakthrough. They partnered with Lunne to develop sales materials that upheld the company’s brand guidelines but pushed the creative to break through the noise and capture attention.

We created launch messaging that included information and visuals that told the how of this innovative product. Ultimately, we developed a suite of sales tools, including sell sheets, product sheets, launch videos, and digital ads that highlighted the monumental nature of this product as well as the sustainability features that make it truly unique to the surgical glove market.