When Nationwide launched its telematics program, SmartRideⓇ, they launched an app to help independent agents sell it. Then they came to Lunne to develop a digital marketing campaign and a suite of business tools to educate and activate customers.

Bolstered by data and customer testimonials, the benefit story of SmartRide was simple—safe driving saves you money. We created unique, brand-right graphics for the program and benefits-driven copy that came to life in emails, direct mailers, social media posts, and display ads. We also developed a quick-start guide for agents to help customers enroll easily and get on the road to saving up to 40% off their premium.