Cardinal Health, a world leader in healthcare manufacturing, technology, and pharmaceuticals, tasked Lunne with refreshing a webinar presentation meant for busy medical professionals to inform them about the capabilities of a best-in-practice diagnostic tool—LYMPHOSEEK®.

After engaging in detailed planning and brainstorming sessions, our team created several creative and bold concepts that maximized visual interest while maintaining clarity for the brand and LYMPHOSEEK®. By appealing to physicians' desire to be at the forefront of their industry, our messaging brought in a human element with a clever tie to the tool name and its benefits. Inspired by the existing LYMPHOSEEK logo, we developed ownable graphic elements, a photography style, and color palette that came to life in print and digital sales tools, social graphics, and an expression guide that gave the webinar marketing materials their own identity. The resulting creative was clean, clear, and in line with the master Cardinal Health brand.