Financial services marketingfor growth and compliance
WE KNOW FINANCIAL SERVICES MARKETING
Lunne is a leading marketing agency focused on helping national finance brands create effective marketing that drives business results.
Financial services marketing driven by precision and trust
Financial decisions shape businesses, lifestyles, and futures. Yet money matters are among the most challenging to talk about. And that’s no different when it comes to marketing. From compliance and confidentiality to the emotional aspects of finance, such as credit access and retirement planning—trust is paramount—between you and your agency, as well as with your prospects and customers. As a financial services marketing agency with category credibility and an understanding of the nuances and necessities of marketing in this space, Lunne helps our clients build trust-based relationships with audiences at every level.For over 20 years, we have supported national finance and financial services brands in building strong connections within a regulated, ever-changing industry. As an agency focused on this industry and comfortable with the complexities of financial services, we provide marketing solutions that encourage trust, deliver measurable results, and position your brand for long-lasting growth.
Navigating growth in a highly regulated financial landscape
The financial industry requires accuracy, agility, and strict compliance. Our team understands the complexities of banking, fintech, and financial services marketing, enabling your brand to navigate regulations and pursue innovation.
Our specialized financial marketing capabilities
Our expertise covers all areas of financial services marketing, from established banks to emerging fintech companies. We deliver data-centered strategies focused on compliance, customer engagement, and long-term brand value.
Financial services marketing agency: A strategic partnership model
We achieve the best results through real collaboration. Our partnership approach means we collaborate closely with your team, align goals, share insights, and build trust throughout your growth.
Bank brand strategy: Bridging traditional trust with digital innovation
Banks must evolve while maintaining their core value of trust. We help financial institutions modernize their brand and customer experience, combining established credibility with advanced digital engagement to attract and retain clients.
Fintech customer acquisition: Scaling through compliance-first marketing
In fintech, growth must be achieved with full compliance. We develop acquisition strategies that fuel user growth while meeting the highest regulatory standards, enabling you to scale with confidence and integrity.
The Lunne Methodology: Building relationships in YMYL industries
In “Your Money, Your Life” (YMYL) industries, trust is built at every touchpoint, and category credibility matters. Our agency is guided by a proven framework that delivers more to our clients. More quality, more partnership, and more expertise in the highly regulated healthcare industry. Our focus and expertise will be at the core of your marketing, ensuring each campaign, message, and experience strengthens your brand’s credibility and customer connection.
Why banks and fintechs partner with Lunne
National banks and innovative fintechs choose Lunne for our focus on delivering more quality, more partnership, and more focused expertise than internal agencies or full-service generalist firms. Our industry knowledge, regulatory expertise, and collaborative approach make us the preferred partner for brands that value trust, transparency, and results.
Proven success in national banking and emerging fintech
We have successfully partnered with leading banks, credit unions, and fintech startups. Our work, from rebrands to digital product launches, drives growth and loyalty, earning recognition for both impact and compliance.
Secure your brand’s future in the financial sector
Are you ready to build a financial brand that endures? Partner with the agency trusted by leading financial brands for over two decades. Let’s shape your brand’s next chapter together.
SYNCHRONY
DRIVING RETAIL FINANCING AT EVERY LEVEL
As a premier consumer financing company, Synchrony has a nearly 100-year history of serving the needs of people and businesses. And since 2006, Lunne has been a preferred agency partner to Synchrony, supporting more than 15,000 projects across multiple teams and divisions, including health, home, auto, retail, and more. From cardholder communications and retail partner initiatives to email campaigns and trade show experiences, our team truly understands the unique challenges that come with marketing for promotional financing, business support, training, and banking.
NATIONWIDE
SUPPORTING FINANCIAL SOLUTIONS FOR PEOPLE, BUSINESSES, AND FUTURES
Nationwide is one of the country’s most recognized financial services brands with a 100-year legacy of simplifying and solving complex planning issues. Since 2016, Nationwide has trusted Lunne to develop strategic marketing solutions that empower agents, educate and protect clients, and grow businesses. From annuities and retirement solutions to life insurance and investments, Lunne delivers smart, brand-right content and design that foster relationships and drive growth.
KOALAFI
FUELING A LEASE-TO-OWN FINANCING TRAILBLAZER
Founded in 2014 to fix a system that wasn’t working for shoppers or merchants, Koalafi offers a lease-to-own platform that helps consumers build a better financial future and helps merchants close more sales, earn customer loyalty, and grow with confidence. Lunne is a proud partner in the elevation of this financing pioneer, supporting thought leadership and brand awareness with strategy, content, and design that aligns with Koalafi’s vision of creating a world where no one has to put an important purchase on hold.
CARECREDIT
SIMPLIFYING FINANCIAL OPTIONS FOR PATIENTS AND PETS
As a Synchrony solution, CareCredit provides credit card programs that help medical, dental, cosmetic, and veterinary providers offer patients ways to pay for the care they need. Lunne has partnered with CareCredit since 2016 to provide strategic marketing support for everything from campaign development and virtual event creative to provider engagement initiatives and customer loyalty programs.