Available at more than 28,000 businesses across the country and growing, Koalafi is a financing service that allows customers to pay for purchases over time, primarily through lease-to-own and loan financing options. Designed to be accessible to a wide range of customers, Koalafi’s single platform allows merchants to offer financing to customers regardless of credit, unlocking new growth for their businesses. 

With a strong brand identity and an expanding reputation in the financing space, the marketing team at Koalafi was ready to launch a new thought leadership platform built on proprietary research and survey results. They came to Lunne armed with consumer insights and seeking strategic partnership to tell the story of their findings in a way that would benefit their merchant audience. After digging into our client’s data and conducting additional research, we developed and executed a robust content strategy, including two blog articles and an in-depth long-form pillar piece with compelling data visualization and design elements that elevated the brand and its perception as a thought leader. The result was an unprecedented level of engagement on LinkedIn and across other media.