As a longtime partner to Nationwide, Lunne has touched many brand spaces across the country over the years. So when it came time to reimagine the Plaza One headquarters in Columbus, Ohio, we were engaged to create a fresh, modern, and impressive environmental experience in the lobby and other key areas to help welcome associates and visitors. Our client was eager to instill a sense of pride and ignite an emotional connection upon entry.

After establishing a strategic and comprehensive branding and wayfinding program in partnership with Nationwide’s corporate real estate team, we got to work integrating rich messaging and history with new moments of connection and innovation to resonate with the brand’s most valuable audience: Nationwide associates. We partnered with the internal team to design inspiring collaboration spaces, infuse light and transparency, and create meaningful brand touch points.