Industry Expert Series: The impact of trade shows with Jennifer Brocker

Lunne partners with CareCredit to create its award-winning booth at the 2026 VMX show

Jenn Brocker recently retired from her position as VP, Client Marketing, Veterinary/Pet Care at CareCredit, where she led many impactful initiatives. In this conversation, we dive into the strategy behind CareCredit’s award-winning booth at the 2026 VMX show.

0:33 - Why put so much investment and time into trade shows?
1:36 - What do you see after the trade show follow-up?
2:17 - What’s unique about the vet and pet industry?
4:57 - How has the adoption of financial options changed the vet and pet industry?
5:48 - Share the recognition CareCredit received at the 2026 VMX show.
10:54 - What would you tell your past self starting out in marketing?
13:28 - Advice for colleagues? 
13:48 - Why does your CareCredit team partner with Lunne, and what do you look for in a partner?

Watch the full conversation here: 

ABout the author

Chris Wilguess is the Senior Vice President of Operations and Growth at Lunne, responsible for aligning the agency's operations to support long-term growth and client success. He is passionate about streamlining processes, fostering collaboration, and creating efficient systems that empower teams to deliver exceptional work.