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Nearly 20 years of finance partnership
Driving retail financing success at every level
As a premier consumer financial services company delivering one of the industry’s most complete digitally-enabled product suites, Synchrony’s business encompasses a broad spectrum of industries including digital, health and wellness, retail, home, outdoors, automotive, pet, and more. And since 2006, Lunne has partnered with Synchrony on more than 15,000 projects across multiple teams and divisions. Our team truly understands the unique challenges for marketing promotional financing, business support, training, and banking. That means less ramp-up time for our clients, more efficient compliance reviews, and more effective marketing campaigns with fewer roadblocks.
Igniting an Emotional Connection
We’ve had the opportunity to support Synchrony during major company milestones, including their spinoff from General Electric in 2014 to become a standalone financing powerhouse. Lunne was an essential partner during the development of the Synchrony brand and helped to propagate new brand elements across major programs such as Synchrony Car Care and Synchrony HOME™. Since then, we have continued to develop effective marketing messages that drive business at every level, from acquisition of small and large business partners, to educating cardholders about the benefits of their financing programs. Our collaborations include:
- B2B and B2C email strategies
- Sales and marketing support
- Environmental and experiential strategy
- Trade show strategy and design
- Support for major partnerships with Lowe’s, Crate & Barrel, Aspen Dental, J.Crew, Belk, and other nationally-recognized brands
For more than 19 years, I’ve appreciated being able to lean on the Lunne team for all things marketing: from insights and strategy to ideation and creative execution. There’s something special about this team in that they’re willing and able to help tackle any kind of marketing challenge to whatever degree you need. They’re like an extension of your team!