How different generations use AI in marketing

In the ever-evolving marketing landscape, artificial intelligence (AI) has become a transformative tool across generations. 

Generational perspectives on AI in marketing

Baby Boomers use AI to work smarter, not harder.

• Leadership: They turn to AI for sharper insights and smarter, long-term planning.
• Creative and client services: They’re leaning on AI to better understand their audience and craft messaging that connects. 
• Project management: It’s all about cutting the chaos—Boomers are using AI to map timelines, manage resources, and keep everything running smoothly. 

Generation X brings an efficiency-first mindset to AI in marketing. They’re less focused on reinventing the wheel and more interested in making it spin faster. 

• Leadership: They use AI to cut through the noise, streamline admin tasks, and make sharper calls. 
• Creative and client services: Teams leverage AI to build targeted campaigns and enhance user engagement. 
• Project management: Rely on AI to optimize timelines and track performance metrics, ensuring projects stay on course and deliver results.

Millennials are using AI to shake things up. 

• Leadership: They lean on AI to transform analytics into forward-thinking marketing strategies.
• Creative and client services: Experimenting with AI-generated content and crafting more interactive, engaging experiences. 
• Project management: Adopt AI for agile workflows and real-time collaboration, helping teams stay responsive and flexible. 

Generation Z leads the charge in embracing AI’s full potential with curiosity and creativity.

• Leadership: They use AI to spot trends early and shape effective marketing strategies.
• Creative and client services: They’re building immersive, personalized brand experiences that feel more like conversations than campaigns.
• Project management: Gen Z is using AI to keep teams connected, flexible, and ready to pivot at a moment’s notice.

AI’s role in marketing strategies

Email strategy & creative

AI is transforming how marketers approach the inbox. Boomers use it to automate sends, segment lists, and personalize just enough. Younger marketers are getting bolder, using AI to craft emails that feel more human, not less. Whether it’s a well-timed subject line or a relevant product recommendation, AI is helping brands land in inboxes and get noticed—but it still takes the human touch to get it right. 

Branding & design

AI is a helpful tool in building and scaling a brand, but every generation uses it a little differently. Boomers lean on it for consistency, making sure fonts, colors, and logos stay on brand. Younger generations use it to experiment, tell more in-depth stories, and bring new ideas to life fast. Still, AI can’t quite nail those emotional cues, cultural nuances, or small details that make a brand feel right. That’s still a human job.

Experiential design

AI is helping turn spaces into memorable brand experiences. Boomers appreciate how it simplifies behind-the-scenes work like layout planning and logistics. Younger marketers use AI to personalize environments and create interactive spaces that invite people to explore and connect. Across generations, AI is helping teams design spaces that leave a lasting impression, combining smart technology with human creativity. 

Sales collateral

AI is helping teams make their sales collateral faster, smarter, and more targeted. Boomers and Gen X use AI to keep things clear, concise, and value-driven. Millennials and Gen Z want interactive elements and content that feel fresh and relevant. AI helps scale and adapt content for different audiences, but just like every other facet of marketing, it works best when humans are still in the loop, shaping the story. 

AI is reshaping marketing across every generation in different ways. 

The tools may be the same, but the approaches are shaped by experience, comfort with technology, and creative instincts. 

Looking ahead, AI’s role in marketing will only grow, and the possibilities are endless. When generations collaborate, they bring together wisdom, curiosity, efficiency, and bold thinking. And that’s where the real magic happens. 

We’d love to hear how you’re using AI in your work. What’s working? What’s frustrating? What are you excited (or skeptical) about? Let’s keep the conversation going, because the future of AI in marketing is something we’re building together.