Congratulations! You are in charge of building your marketing dream team—a team that helps share your story, elevates your brand, achieves your business goals, and helps you stay ahead of the competition.
Like most businesses, your team may include a combination of in-house employees and out-of-house resources. But how do you know when to bring in a new outside agency? When is it time to reevaluate your current business partners?
The answer is anytime you are facing new challenges. And most likely, that means now.
Here are five challenges that warrant exploring the addition of a new marketing partner.
1. You are not getting the expected results.
You’re managing the workflow, staying “on brand,” and keeping costs in line—but getting lackluster results. Bringing in an outside partner to explore your business goals and strategies is worth the effort. With a broader range of expertise and perspective, external partners can lend a new perspective, offer additional insights, and expertise in new techniques and tools.
2. Your brand is lacking clarity.
Maybe your industry or the decision-making process has changed, or you have allowed your brand messaging and creative to slowly evolve beyond your intentions. Now is the time to get laser-focused. Conduct an audit, understand your competition, know your customer, and draw a new line in the sand with your brand's tone, voice, and style guide.
What does your company stand for, and how is it solving a unique challenge for your customers?
3. Your team has reached maximum capacity.
Your team is the real MVP.
But bandwidth has limits. Your marketing budget has limits. Your time has limits. So you must work with an external partner who is efficient with your time and resources.
If you’re a large enterprise, projects can be riddled with red tape and processes that feel heavy and drawn out, slowing your time to market. Those processes only become more complex as the industry becomes more highly regulated (think health or finance).
The truth is, your team may be capable and ready, but let them focus their energy on their strengths. Bring in an external partner when your team has reached capacity to protect employee retention and prevent burnout.
One agency might excel at digital media buying while another seamlessly takes customers from an email campaign to the shopping cart. Expand your roster of agencies and partners to match your business goals.
4. You’re searching for a way to maximize your time.
You just left another project brainstorm, and the ideas started to flow. Your list of ideas and campaign concepts now has to be executed. This can feel overwhelming because it is overwhelming to bring big ideas to life.
Trusted agency partners can help bring your ideas to life quickly, saving you and your team’s energy. Stop wasting time and energy on tasks that could be outsourced. Delegate and maximize your time.
5. You deserve a better relationship.
Capacity is scaled, expertise is shown, and the work is getting delivered. But are you finding full value in your time spent together? Do you actually enjoy the process?
Improve your day-to-day and work with agency partners you connect with, and help those who know your business and know you. Remember, it is possible to work with external partners (people) you genuinely like. At Lunne, we have built an agency around elevating relationships.
It’s always time to evaluate your agency partners.
With 20+ years of marketing excellence, we understand how to elevate you, your team, and your brand. And we genuinely care about your success as a leader. Look to Lunne when you’re trying to solve complex marketing challenges and elevate your customers’ experience.
About Lunne
Lunne is a marketing agency that serves health and finance brands by creating marketing that elevates relationships. They offer innovative branding and design, email strategy and creative, experiential design, and sales support. Founded in 2004, Lunne supports clients including Synchrony, Nationwide, OhioHealth, Cardinal Health, and others throughout the United States.
Co-authors
Emilyjo Levy, Agency Marketing Manager
Emilyjo focuses on brand strategy to create impactful messaging that resonates with marketing leaders. She contributes to the organization's growth with expertise in content and social media strategy and omnichannel campaign management. Emilyjo sits on the internal culture committee, passionate about building authentic camaraderie among her team members.
Doug Lunne, Founder and President
Doug Lunne has 40 years of marketing experience on both the client and agency side. He founded Lunne 21 years ago and managed its expansion to three markets—Dayton, Columbus, and Charlotte, where it supports leading brands.