Environmental branding: Being deliberate about the experience makes a big difference

What does your environmental branding say about your organization?

Picture your favorite place, and imagine yourself there. What do you smell? What do you see? What do you hear? Whether it's a beach resort, your childhood home, or your local eatery, it makes you feel something. Every environment delivers a sensory experience that makes it desirable (or not) and unforgettable. Now, think about the kind of sensory experience your brand is delivering. What does it say about your organization?

From your lobby to your workspaces, meeting rooms, and signage, your space tells a story. And every space is an opportunity to present your brand in a way that connects with the people in it, whether they're employees or customers. Everyone who enters your environment has an experience, so it's critical to be thoughtful about what story you want to tell. Environmental branding can help foster collaboration, inspire trust, instill values, and ignite relationships.

In-person experiences are dwindling

Consider that 40% of all restaurant sales are takeout, 66% of U.S. employees work fully remote or hybrid, and more than 16% of retail purchases are made online. You can see how the opportunity to experience a brand in three dimensions is getting increasingly infrequent—and therefore, that much more important when they’re experienced.

So, when your customer, employee, prospect, or patron does venture into your space, make sure it’s worth it, memorable, and an aligned extension of the experience they have within your digital spaces.

Elevate your brand among others

This is where environmental design and branding can elevate your brand among competitors. It’s nothing new for companies to invest in their environments, but now marketers are beginning to see (and seize) the value of making their brands come to life experientially.

The team at Lunne does environmental branding for clients who say it’s made a huge difference in workplace appeal, alignment of messaging, and proof that a brand is practicing what it preaches on its website.

Reach out to Lunne and see how we make marketing come to life for your organization.